Question of the Week
In this week's message I am
going to use some of David
Galland's work who
is managing director Of
Casey Research. I did
receive permission from
David personally, just so
you know.
David wrote about several
things in the mailing titled
"Gold Confiscation:
Straws in the Wind" The area
that I wanted to focus upon
was what he wrote
about coins. He stated,
"Years ago, I headed up the
publishing division of a
company (that will go
unnamed) with a separate
division selling coins. I
was
there when the coin business
started, and while not
involved, was impressed
at its rapid growth in the
heady days of the 1970s gold
bull market.
Then something happened.
While the founder was a
strong advocate for hard
money and sincere in his
intent to do the right thing
by his customers, as
the coin business grew, he
increasingly recruited
"professional" managers to
run the firm - hired guns
whose sole focus was
boosting the bottom line
and,
by so doing, their bonuses.
And the business hired more
and more
"professional" salespeople -
the sort of folks who know
how to squeeze a
client good and hard.
As the company's sales
soared, fueled by
hard-hitting marketing, the
founder's good intentions
began to weaken under the
onrushing flood of cash
that began to wash in. In
time, the entire
conversation at the coin
division
switched from "What's good
for the customer?" to "What
coins can we sell
with the biggest mark-up?"
On those occasions when I
was invited to comment on
what was going on, I did
what I could to argue
against the corporate
culture that had developed,
but my impassioned and
increasingly angry fights
with the managers of the
coin division couldn't win
out over the millions in
profits being made. As much
as I enjoyed my job, the
situation became so
degraded, I had no choice
but
to resign.
Now, let me be clear. The
company broke no laws and,
in fact, did nothing
that I suppose most
businesses on to a good
thing might not do;
marketing
was generating lots of
prospects, and the sales
force was selling.
The problem was that the
product line had moved from
selling highly liquid
government-issued gold and
silver bullion coins to
selling illiquid "modern
rarities," an oxymoron if
there ever was one. Whether
"proof" Mexican silver
dollars, "treasure" coins,
or privately minted
commemorative coins, the one
thing you could be sure of
was that the mark-ups were
huge.
Which meant that, in the
absence of an active
collectors market - which,
when it comes to "modern
rarities," just doesn't
exist, and never will - the
coins were very unlikely to
ever provide a reasonable
return on investment,
let alone be a good asset to
preserve capital. Quite the
opposite, they were
almost certain losers."
Admittedly that is a lot to
quote but we find ourselves
getting perhaps one
hundred new people on this
list per week, and although
I have made much more money
investing in paper gold and
silver (mostly mining
stocks) -- I still
advocate that everyone start
with the real metal first.
Several years ago I received
a consulting client who had
read some of my
work and many others and
decided to buy silver. He
was buying for his
parents that were Chinese
and had come to the U.S. a
few years before. He
invested one-half million
dollars in what David
Galland rightfully calls an
investment that does not
exist -- modern rarities!
Silver was trading about
$7.00 at the time and he had
overpaid by 40%. I
outlined several options to
him, and knew that the
market had a long way to
go but he would not be able
to fully re-coop his loss
but silver would trade
higher and eventually he
would be able to sell for
what he paid for these
supposed "rare" coins.
He bought my bullion dealer
report, which I took off the
Internet many years
ago as the feedback was
negative about half the
time. The report is actually
timeless in my view because
having been a real metal
buyer from the time I
was a kid to present it is
obvious after awhile who
puts up a cheap bullion
price and talks the client
into something else with far
more mark-up. But
many people just want to
know who had the cheapest
price. This can be
determined using any good
search engine.
So, buyer beware-- study the
ten rules of silver
investing that I used to
give as part of a paid
subscription to the Morgan
Report but now give away
for free and apply the
principles they will keep
you from making any big
errors.
For those that want a fair
deal on Silver Eagles
especially, or any common
gold or silver product. Use
this link:
http://goldsilver.com/index.php?ref=2
Just before you complete
your order enter the
referral code DM and it
should
give you a discount.
Sincerely
David Morgan
P.S. -- Thanks again Casey
Research I know so many of
you and consider all I
know personally as friends.




